International Society of Sustainability Professionals Logo
Back to Events

Webinar: The Cost of Silence

Thursday, March 13, 2025
11:00 AM - 12:00 PM (EDT)
Join Us Virtually
Register Now
Category: Webinar

About the event

63% of FTSE 100 companies are at risk of green hushing - affecting business reputations, shareholder bottom lines, and slowing momentum on positive impact. In the midst of increased scrutiny, public backlash, and at times legal action, it’s no wonder businesses are hesitant to communicate the good they’re doing. But the Cost of Silence is real and something Revolt has explored in our most recent report, that answers critical questions like:

  • Does investment in environmental sustainability provide financial return?
  • Does communicating sustainability provide a reputational return?

In this session, we'll be sharing the insights gleaned from examining 525 businesses across 16 industries over 3 years, and discussing the opportunity for brands at a proven, practical level.

Learning Objectives

  • What is the business case is for sustainability action, and communicating sustainability?

  • How can you navigate sustainability communications while avoiding greenwashing and green hushing?

  • What can we learn from the brands leading the way?

Meet your panelists

Freya Williams is a sustainability, brand purpose, corporate responsibility and marketing leader with 20+ years experience harnessing the power of business and brands to transform the world for the better. A trusted advisor to C-suite leaders, Freya partners with global corporations, agencies and nonprofits to translate sustainability and social impact into competitive advantage. A vocal advocate of the role of sustainability in driving business performance, Freya is the author of Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses.

Olly Lawder has over 15 years of experience working at the forefront of purpose and sustainability communications. He's led national and global clients to define what they stand for, embed change in their culture and activate their brands to drive positive impact and build reputation. Olly brings a wealth of experience across a range of sectors with senior teams in entertainment, food and drink, beauty and fashion and transport, property and infrastructure. Olly has a Masters (distinction) in Sustainable Business from Imperial College London.

This event addresses the following UN Sustainable Development Goals (SDGs)

Continuing education requirements

ISSP credential holders will earn 0.5 CEUs for attending this webinar.

Recording

The webinar recording and related materials are an ISSP member benefit and will be available to ISSP members after the webinar.  

Register Now

Please note that your link to join will only be emailed to you after registration.